Fashion is, and always has been a mirror of society. What that reflection shows us today is a large commercial industry designed solely for profit – not designed to best serve us. We are abound in cheap designer knock offs from the High Street that don't fit well, don't last, are made from synthetic fabrics that pollute our planet and enslave million of garment workers across the globe.

Navigating fashion with a guilt free conscious is extremely difficult and time consuming. Paper Theory was created in a quest to help those who want to check out of the fast fashion system - but don't want to check out of fashion altogether. We love fashion! We want to create, define and express ourselves; we don't want to be forced into leaving fashion behind in order to lead ethical lives.

Slowing fashion down is not about nostalgia or harking back to better days - it's about pushing the social compass forward and creating systems that work for our future.

We can improve the infrastructure of the fashion Industry by understanding the true value of our clothes, buying vintage, supporting ethical fashion brands, upcyling our existing wardrobes and making our own slow fashion.

Paper Theory is designed to help you get involved. The blog will show you where and how to shop better, which brands to get behind as well as technical tips and tutorials on how to upcycle your wardrobe and make your own clothing.




Tara, originally from the Cook Islands, grew up in New Zealand but has been living and working in London as a pattern cutter for the last 10 years.

Tara has worked right across the industry from High street stalwarts like Top Shop and All Saints Saints to luxury catwalk brands like Erdem, Roland Mouret and Nicole Farhi. This breadth of experience gives her insight and expertise into how the fashion industry really works. It is this behind the scenes understanding that lead her to reevaluate how the fashion industry was serving the public and prompted her to create a means for poeple to dip out fast fashion without dipping out of fashion altogether..